BBA with CMA vs BBA Only: Is the Dual Program Worth It?
Bachelors of Business Administration (BBA) is currently one of the most sought-after undergraduate courses in India. With the increasing demand for skilled business professionals, many colleges and business schools now offer specialisations along with the core BBA curriculum. One such valuable specialisation is the CMA (Certified Management Accountant) programme — an option that’s well worth considering for ambitious students. The BBA course is typically a 3-year academic programme that offers in-depth preparation in key areas of business including marketing, finance, human resource management, sales, IT, and leadership. This degree equips students with a solid understanding of business fundamentals and provides the essential methodologies for various managerial roles. To enhance the value of this already recognised degree, certain institutions offer an integrated BBA with CMA programme. This integrated structure combines the academic rigou...